Challenge
Merchants needed raw customer and order data for external analytics tools, CRM systems, and marketing platforms. Shopify native export limited to CSV with no automation or custom field selection.
Solution
Built data export app with customizable field selection, automated scheduling (daily/weekly), and API endpoints for real-time pulls. Support for custom metafields and calculated metrics. Export formats: CSV, JSON, direct database sync.
Impact
Enabled data-driven marketing and advanced analytics beyond Shopify native reports.
Tech Stack
Shopify GraphQL Admin APIBackground jobsData transformation pipeline