Challenge
Membership-based retailers needed different purchase buttons/CTAs based on customer tier (member/non-member, VIP/regular). Generic "Add to Cart" does not convey membership benefits or restrictions.
Solution
Built app customizing purchase buttons based on customer tags and metafields. Conditional logic shows different text, pricing, or access restrictions. Integration with customer accounts and tags for real-time personalization.
Impact
Increased membership conversions by highlighting member-exclusive benefits at point of purchase.
Tech Stack
Shopify Storefront APITheme App ExtensionsCustomer API