Challenge
Generic product recommendations (bestsellers, related products) did not drive conversions. Merchants needed personalized recommendations based on browsing behavior, purchase history, and similar customer patterns.
Solution
Built AI-powered recommendation engine analyzing customer behavior data. Machine learning model predicts relevant products based on collaborative filtering and content similarity. Dynamic widget displays recommendations on product pages, cart, homepage. A/B testing for algorithm optimization.
Impact
Automated personalization at scale, driving cross-sell and discovery beyond manual merchandising.
Tech Stack
Shopify Storefront APIML recommendation engineReal-time behavioral tracking