Challenge
An office and gaming furniture retailer needed to manage complex product variations combining frame colors (black, gray, white) with seat fabrics (5+ color options). Prices ranged from ¥6,600 to ¥76,890 based on features (armrests, headrests), requiring inventory synchronization with physical showroom.
Solution
Implemented advanced Shopify variant management system. Built matrix selection UI for frame × fabric combinations, dynamic pricing calculation, and inventory sync with physical EC showroom. Added ergonomic product descriptions tailored to Japanese body types and detailed Gabriel premium fabric information.
Impact
Customers can intuitively select from hundreds of combinations. Showroom inventory sync provides accurate stock information across online and offline channels. Ergonomic descriptions support informed purchase decisions.
Tech Stack
Project Overview
Built a system to manage office and gaming furniture e-commerce with complex color variations and price tiers.