Challenge
A J-League club official store needed to integrate diverse product categories including uniforms, apparel, fan gear, lifestyle items, and collaboration products. Required comprehensive platform with pre-order system, inventory tracking, collection management, newsletter, and blog.
Solution
Built multi-category catalog system on Shopify. Implemented product filtering (category, collection, availability), pre-order system, stock remaining indicators, and mascot character integration. Added ranking displays, new items section, and collaboration limited edition management.
Impact
Created comprehensive brand ecosystem appealing to both hardcore soccer fans and casual supporters. Achieved expansive product offering beyond traditional sports retail, including lifestyle items and collaborative limited editions.
Tech Stack
Project Overview
Developed a comprehensive e-commerce platform integrating diverse product categories for a J-League club official store.